About Us

Home / About Us

since 2013

We Make What We Love

Our founders wanted to send several bottles of premium vodka to a college friend who lived across the country. They quickly realized that there was no website devoted to doing just that.

Exclusive Luxury Spirits

ReserveBar has evolved to become the established e-commerce leader in rare, luxury, and ultra-premium spirits for all occasions. We specialize in discovery, customization, and convenient access to the world's finest spirits, champagnes, and wines for self-consumption, collecting, innovative gifting, and provisioning an outstanding bar.

In addition to our seamless consumer-facing experience, ReserveBar is a technology platform at its core, leveraging cutting-edge software, data, analytics, and distribution advancement. Offering new and limited-edition products, ReserveBar is a destination for today's modern, convenience-driven and elevated shopper, delivering the most curated offerings to homes across the United States.

Our Core Values

Innovation

We invest in the future of our platforms, partners, people, and products.

Expertise

We continuously perfect and maintain our industry-leading knowledge.

Collaboration

We embrace inclusivity, and are dedicated to our community and partnerships.

Service

Our commitment to our customers and partners sets the bar within the industry.

In the Spirit Of Change

Spirited Change Initiative

The Spirits Industry has historically been devoid of significant ownership and representation of diverse communities. Black, brown, female, and LGBTQ+ entrepreneurs have not successfully penetrated the multi-billion dollar wine, spirits, and craft beer industries. In fact, less than 5% of brands are owned by BIPOC and/or women entrepreneurs. Out of this dilemma, Spirited Change was born! We have partnered with brands and companies big and small to make measurable change in support of diverse communities.

We invite you to share in this support by exploring this collection of spirits and wine!

Know us

Brand Partnerships

We provide direct connection between brands and our customers through advertising and tailored initiatives.

Retail Partners

Boost your sales through same-day delivery and shipping options, while broadening your online presence to reach consumers across the U.S.

White Label E-commerce

Our liquid solutions seamlessly integrate brands' websites with an e-commerce and retail system, ensuring compliance with regulations. We offer a range of integration choices tailored to your specific time-to-market and priorities concerning technical, operational, and user experience aspects.

Careers

We love what we do and who we work with. Explore our current career opportunities and apply below today.